Branding: 1st Impressions

 We’re talking Branding. In this episode, it’s the reader’s 1st Impressions.

Great Covers = Niche Market within the Genre

1^st Impressions are so important. In every aspect of our daily life, whenever we encounter someone or something new, it’s the first impressions that immediately strike to our souls. There’s a reason for the clichéd “Love at first sight”.

For books, 1^st Impressions are CRUCIAL! It’s the crossing moment, the significant bridge that has the reader reach for the book. Without a strong 1^st impression the browsing reader won’t even stop at the book. Whether in a bookstore (yes, they are coming back!) or an online catalog that only requires the tap of a finger, we have to earn the reader’s reach.

We have bare seconds—nanoseconds—to catch the reader’s attention.

Let’s look at the 3 Glances we need to catch a reader. We’ll focus on the 1^st Glance and its 2 Keys today.

1st 4 Cadfael Covers:

Vintage Gothic Covers ~ the Genre is Mystery / Suspense with Romantic Suspense or the Gothic as the Niche Market:

TIMINGS

• 00:00 Start
• 00:39 Intro
• 02:07 Those Crucial 1^st Impressions
• 03:59 1^st Impressions Matter
•  06:49 3 Glances will Catch the Reader
• 09:19 Glance I: 3 Little Words
• 11:44 1^st Job
• 13:42 Keys One and Two
• 16:45 Closing

A Video Trailer showing Branding in Action: https://youtu.be/uthI5gEWic8

Purchase the ebook at these inks:

https://www.amazon.com/dp/B07YL8GBM1

https://books2read.com/u/bPyKQ7

Purchase a paperback 8 x 10 with Characters / Plot / Branding / Sentence Craft here: https://www.amazon.com/dp/B08691892S

Thanks for listening to The Write Focus. We focus on productivity, process, craft, and tools. Our podcast is for newbies who want to become writing pros and veterans who are returning to writing after years away.

Our current focus is Branding: the Way Writers will Reach the Readers.

Support the podcast with a cup of coffee at https://www.buymeacoffee.com/winkbooksr

·        You can find workbooks and templates at Buy Me a Coffee. Just up is the Enter the Writing Business Workbook and templates from the Discovering Characters series.

For more links and resources, visit www.thewritefocus.blogspot.com  .

Write to us at winkbooks@aol.com.

If you find value in this podcast, please share with your writing friends or write a review. (We’re small beans. We don’t have the advertising budget of the big peeps. You can make a difference.)

Listen on your favorite podcast site: from Apple to YouTube, Spotify and Podbean (my favs), Google Play, Amazon Music and Audible, Samsung and Player FM, Deezer and Podcaster, the rivals iHeart and Tune-in, and too many to list.

Here are the 4 easiest. Make us a favorite, and follow along easy-peasy, once a week, while you fix a quick dinner, drive a short commute, or take a brisk walk.

My favorite podcast is Podbean. https://eden5695.podbean.com/

YouTube direct link to the channel https://www.youtube.com/channel/UC73Pe3yKV5HixAUjBNOg47A

Apple https://podcasts.apple.com/us/podcast/the-write-focus/id1546738740%20

Spotify https://open.spotify.com/show/4fMwknmfJhkJxQvaaLQ3Gm?si=ffeb71ed17c3409d