Branding: Reaching the Readers

Our series focus for Juy and August is Branding: the Way Writers will Reach their Readers

Great Branding will cause readers to Stop. Look. Read the Cover Copy. Get the book.

Good Branding will have readers saying "meh".

Bad Branding will cause readers to run.

Create a successful brand for your books, for your series, and for your author name with the information and keys and guidance in this series.

1st episode / July 5 / 4:28 / E 169 ~ Branding History and Definitions

1^st, we have a last check-in for the June Writing Challenge. Even if you managed only a few thousand words or a few hundred, that’s still a success  ~ because it’s more than a blank sheet of paper or a blank screen. Set your goal anew for July, and have at it with a weekly breakdown to achieve the monthly goal.

This episode starts Branding. We’ll talk the history and importance of branding and a few definitions. In later episodes, we’ll talk First Impressions and Iconography, wording with images, basically a story with words on the front cover. This is the focus all through July and August.

Timings

• 00:00 Start
• 00:39 Introduction
• 02:23 Branding
• 05:55 Branding is Marketing
• 09:02 Book Distribution
• 11:15 One Author’s Branding / Victoria Holt and her pen names
• 14:32 Our Keys to Branding
• 15:20 Closing

Total = 16:19

 

Direct Link to the Audio https://eden5695.podbean.com/e/428-branding-the-key-for-writers-to-reach-readers/?token=0df527c4f966d5a924de4f2dc2d7425a

Direct Link to the Video Playlist https://youtube.com/playlist?list=PLXi3M_aM-d7L4OtDk2Bde7LDwQ2l7K8NE

Purchase the ebook here:

https://www.amazon.com/dp/B07YL8GBM1

https://books2read.com/u/bPyKQ7

View the trailer for the ebook here:  https://youtu.be/uthI5gEWic8