We’re talking Branding. Clever Titles was last episode; this one is Clever Market Copy.
Market Copy means taglines and book descriptions, also known as Blurbs.
We have 3 Rules that govern all Market Copy.
Success happens with our understanding of the different roles of taglines and blurbs. Don’t be surprised if you spend hours and hours crafting the perfect market copy. Remember, along with a great cover that blazes with story and an intriguing title, clever market copy will turn that browsing reader into a buying reader.
We have an in-depth look at Tony Hillerman, first with titles that intrigue but need covers and market copy to sell and then two blurbs that clinched sales.
Look for an additional “between” episode on Saturday with examples for Ellis Peters and Elizabeth Peters (otherwise, this episode with run super-long!).
- 00:00 Start
- 00:39 Intro
- 01:39 Taglines / Taglines vs. Loglines
- 07:56 Blurbs
- 09:05 Example: Tony Hillerman
- 15;55 Last Word
- 16:23 Closing
Total Run Time: 17:23
Additional Between Episode Featuring Ellis Peters and Elizabeth Peters
This episode airs on SATURDAY AUGUST 12. The Link will not be available until then. View the above episode for links
and expanded show notes.
Timings
- 00:00 Start
- 00:39 Intro
- 01:04 Market Copy in Action / Ellis Peters
- 07:04 Market Copy in Action / Elizabeth Peters
- 14:12 Last Word
- 14:40 Closing
- Total Run Time 15:40
Branding Worksheets at Buy Me a Coffee https://www.buymeacoffee.com/winkbooksr/e/150472
A Video Trailer showing Branding in Action: https://youtu.be/uthI5gEWic8
Purchase the ebook at these inks:
https://www.amazon.com/dp/B07YL8GBM1
https://books2read.com/u/bPyKQ7
Purchase a paperback 8 x 10 with Characters / Plot / Branding / Sentence Craft here: https://www.amazon.com/dp/B08691892S
Thanks for listening to The Write Focus. We focus on productivity, process, craft, and tools. Our podcast is for newbies who want to become writing pros and veterans who are returning to writing after years away.
Our current focus is Branding: the Way Writers will Reach the Readers.
Support the podcast with a cup of coffee at https://www.buymeacoffee.com/winkbooksr
- You can find workbooks and templates at Buy Me a Coffee. Just up is the Enter the Writing Business Workbook and templates from the Discovering Characters
- Available Now: worksheet templates and a video trailer script for Discovering Your Author Brand.
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