The Write Focus: Branding ~ Clever Titles / 4:32

Branding: Glance III A = Clever Titling

We’re talking Branding. Before we launch into this week’s episode, let’s have a reminder.

1^st ~ We have nanoseconds to capture a reader’s interest. We can capture that reader with three glances. The 1^st glance is a cover that blazes with story. Our cover has to represent our story with 3 little words focusing on 1] the protagonist, 2] the subniche of our story, and 3] on setting.

2^nd ~ We select images that tweak what our competition is doing. Those 3 little words, ever so important, guide us, then we narrow in to capture the mood or tone of our story.

3^rd ~ Glance III, which we start this episode, seals our contract with readers through Clever Titles and Cover Copy.

Let’s look at Clever Titles.

TIMINGS

00:00 Start
00:39 Intro
01:50 1^st Job ~ What hooks a reader?
06:12 2^nd Job ~ Understand our Keys
07:40 Titles with Tricks
09:40 Examples with Perry Mason and Victoria Holt
12:25 Examples with Nora Roberts and Alistair MacLean
14;42 Examples with Dick Francis and Phyllis A Whitney
17:05 Last Word
17:33 Closing
Total Time 18:33

Thanks for listening to The Write Focus. We focus on productivity, process, craft, and tools. Our podcast is for newbies who want to become writing pros and veterans who are returning to writing after years away.

Our current focus is Branding: the Way Writers will Reach the Readers.

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· You can find workbooks and templates at Buy Me a Coffee. Just up is the Enter the Writing Business Workbook and templates from the Discovering Characters series. Coming soon are worksheet templates and a video trailer script for Discovering Your Author Brand.

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YouTube direct link to the Branding Playlist https://youtube.com/playlist?list=PLXi3M_aM-d7L4OtDk2Bde7LDwQ2l7K8NE

Apple https://podcasts.apple.com/us/podcast/the-write-focus/id1546738740%20

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A Video Trailer showing Branding in Action: https://youtu.be/uthI5gEWic8